ING Points

Consumer Loyalty Case Study

ING’s Challenge:

Keeping customers happy about the services of the bank is in itself a major challenge. ING challenged itself by setting a goal to increase the NPS score. The largest loyalty program for consumers in the Netherlands:

  • 4.5 million participants with a points balance
  • 1.2 million orders every year


  • NPS score: +25
  • ING product ownership is higher among ING participants compared to non-participants
  • The consumer has numerous moments every year that are linked to ING because of the products in their homes

*NL business case using a similar software platform built and implemented by our partners.

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Incentives Hub is a software platform centered on offering complete solutions for your loyalty marketing needs, adapting to the programs you intend to build to motivate and reward your loyal customer base, employees or partners.


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